Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Governor of the Nizhny Novgorod Region Gleb Nikitin during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Governor of the Nizhny Novgorod Region Gleb Nikitin during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Owner of the 50/50 Body&Mind Patriki space, trustee of the Life as a Miracle charity foundation Alena Kovaleva (left) during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM).

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Designer Alexander Siradekian (left) and TV presenter Elena Letuchaya (right) during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). TV presenter Elena Letuchaya during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). TV presenter Elena Letuchaya during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Designer Alena Akhmadullina (second from right) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Designer Alexander Siradekian (left) and Managing Chief Officer of OJSC GUM Trading House Teimuraz Guguberidze (right) during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM).

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM).

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Director Oksana Mikheeva (left) and actress Svetlana Dryga (center) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Director Oksana Mikheeva (left) and gymnasts Alina and Dina Averina (center) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Actress Olga Zaitseva at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Gymnasts Alina and Dina Averina at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Guests of the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Choreographer Alla Sigalova during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Designer Alena Akhmadullina (center) and Askeri Gallery owner Polina Askeri (right) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Chief Officer of the TNT television channel, deputy CEO of the Gazprom-Media holding, Managing Chief Officer of GPM RTV Tina Kandelaki and Chief Officer for special assignments of the Rostec state corporation Vasily Brovko at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Chief Officer of the TNT channel, deputy CEO of the Gazprom-Media holding, Managing Chief Officer of GPM RTV Tina Kandelaki (center) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Chief Officer of the TNT television channel, deputy CEO of the Gazprom-Media holding, Managing Chief Officer of GPM RTV Tina Kandelaki (left) and Chief Officer for special assignments of the Rostec state corporation Vasily Brovko (second from left) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). President of the All-Russian public organization "Business Russia" Alexey Repik (left) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Development Chief Officer of the Russian retailer Bosco di Ciliegi Konstantin Andrikopoulous with his wife Olga at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Actress Sofia Ernst at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Chief Officer of the Department of Information and Press of the Russian Foreign Ministry Maria Zakharova with her daughter Maryana Makarova at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM).

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM).

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Chief Officer of the Department of Information and Press of the Russian Foreign Ministry Maria Zakharova (right) with her daughter Maryana Makarova (second from right) at the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). From left to right: TV presenters Elena Letuchaya, Tatyana Gevorkyan and designer Alexander Siradekian during the ceremony.

Opening ceremony of the "Khokhloma × Alena Akhmadullina" salon on the first line of the Main Department Store (GUM). Designer Alexander Siradekian (left) and TV presenter Elena Letuchaya (right) during the ceremony.